New global branding strategy will connect the corporate identity of the Bank and all Mercantil Servicios Financieros subsidiaries throughout the world   Coral Gables, FL (November 6, 2007) – Mercantil Commercebank, N.A. , previously Commercebank N.A., today launched a new branding strategy that includes a new corporate identity as the result of a global branding study, an initiative of Mercantil Servicios Financieros (Mercantil), parent company of the Bank’s holding company, Mercantil Commercebank Holding Corporation. Mercantil is an 82 year-old, leading financial services company that provides banking, wealth management, and insurance services through subsidiaries and representative offices in North and South America, and Europe. The brand study was led by Emblem, an international branding consultant with offices in New York, Caracas, Mexico, Panama, and Colombia. Results of the study, which included the participation of the Bank, led to the rebranding strategy that seeks to reaffirm the global reach and the strength of the Mercantil brand with the highly recognized and respected financial subsidiaries across different geographies. The rebranding initiative includes a new advertising campaign, and a new graphic identity reflected in external and internal signage, and collateral material. “The rebranding initiative has a fundamental objetive,” said Gustavo A. Marturet, Chairman and CEO of Mercantil Servicios Financieros. “We will integrate the Mercantil name in all our subsidiaries precisely to convey our competitive advantage in the global market place– our solid trajectory, our global resources, and our local expertise in the markets we serve.” While the scope of Mercantil Commercebank has broadened with the rebranding initiative, the Bank’s business strategy and focus continue to be domestic banking, providing services to individuals and companies within its U.S. markets, including South Florida, Houston, and New York.   “Our structure and operations will be impacted in a positive way,” said J. Guillermo Villar, President and CEO of Commercebank.  “Now we have the opportunity to communicate in a more direct way that the strength, dynamism, and vision of the Mercantil brand are part of our institution for the benefit of our customers.”   -more-     The rebranding initiative will include the Bank’s investment and fiduciary subsidiaries which are now named Mercantil Commercebank Investment Services, Inc, and Mercantil Commercerbank Trust Company, N.A. respectively. From its 13 Banking Centers in South Florida and strategically positioned presence in New York and Houston, Mercantil Commercebank, is a federally chartered commercial bank, operating and existing pursuant to the laws of the United States of America with its deposits insured by the FDIC.    “Our Bank has served the South Florida community for more than 25 years, and is one of the most respected organizations in the industry,” continued Villar. “Integrating the Mercantil name in our brand is a step forward in our history of sustained growth.”   ###   About Mercantil Commercebank Mercantil Commercebank is one of the largest privately held banks in South Florida serving its community for over 25 years. The Bank is a wholly owned subsidiary of Mercantil Commercebank Holding Corp., which in turn is owned by Mercantil Servicios Financieros, the largest provider of financial services in Venezuela, with more than 80 years of experience.  Mercantil Commercebank has assets of nearly 6 billion. The Bank is headquartered in Coral Gables, Florida, and has thirteen Banking Centers in South Florida; one in Manhattan, New York; and one in Houston, Texas. The Bank offers a wide variety of domestic, international, personal, and commercial banking services, including investment, trust, and estate planning through its subsidiaries, Mercantil Commercebank Investment Services, Inc. and Mercantil Commercebank Trust Company, N.A. For more information, please visit www.mercantilcb.com